SCOPE OF DIGITAL MARKETING IN 2024
Before moving toward the scope of digital marketing in India lets first understand what is the meaning of digital marketing. Digital marketing is an online marketing and evergreen career choice. It has great career scope. It includes usage of mobile phones, laptop, search engines, displays of advertisements in the social media. This marketing is an digital marketing of your products, services etc. Digital marketing helps them in targeting the right audience and get more sales. Digital marketing is not a new word for all those who are active on the internet. It has changed the way people who view the advertisements on the internet. Digital marketing does not include printed, television advertisements. It is a set of planned actions performed online to reach specific business goals. Digital marketing salaries have increased. Digital marketing is a very fast growing industry in world. A high number of people are like something better internet companies over traditional retailers, 90% of Indian brands spend more than 15% of their marketing budget on digital marketing.
The scope of digital marketing in India are -
Earn with Affiliate marketing - to become an affiliate marketer have two things you need to do first is to create a website or blog in your niche and second is to choose affiliate products to promote.
To become a successful blogger - you have great writing skill for becoming a blogger. Your every work or profession needs to be disciplined and work hard. If you are a good communicator, you can become a successful blogger.
Starting your own digital marketing agency - a. choose your niche
b. the needs of your target market
c. conduct market research
d. To develop a solid business plan
e. building the right team
f. using the right tools is essential for consistency, creativity etc.
g. build your online presence and start building relationship with clients.
h. delivering high quality work and results for your clients.
To start a dropshipping business-
A. choose a business concept to describe a what you are selling and to whom
B. source product
C. choose the supplier
D. to build an e-commerce store to sell your products
E. register your business in india
F. you need to market your business
Freelancing services - if you wish your work is independently and self employed you can choose to freelancer.
To become a youtuber - youtuber is an individual who creates video content on the online platform. Youtuber engage with their audience through various topics such as education, lifestyle, entertainment, gaming or vlogs. You can earn income by Youtube.
Scope for trainers, coaches - if you are interested in teaching you can easily share your knowledge about digital marketing.
Job scope of digital marketing in India- digital marketing manager, SEO specialist, search engine marketer, social media marketer, web analyst or data analyst, content marketer, email marketer etc.
Future scope of online careers for professionals/students- professionals/students gets a chance to work with multiple digital marketer agencies part-time.
Content marketer and content writer - a content writer needs to be a create valuable and high quality content that can be used by the content marketer in their content marketer strategy.
To become a email marketer- it is a skilled professional who specialize in crafting and executing email marketing campaigns.
SEO specialist-SEO stands for search engine optimization. It is an important skill to master and creating digital content.
Search engine marketer- SEM is to create and edit a website to increase their visibility and rank higher in search yielding more traffic and sales.
Digital marketing manager- it is a planning and managing marketing campaigns that promote a companies brand, products, services and sales by working on various marketing campaigns.
E-commerce boom - it is booming based in India. It is an largest sector of the electronics industry and electronically buying or selling products on online services or over the internet.
Rise of social media- companies are connecting to advertisers in all sectors with social media influencers to help enhance their brands.
Web developers and web design- web developers and web design might get all the more popular among the youth once there is ample clarity around the way its career track progresses.
Video producer- you have strong communication, leadership and organization skills.
Copywriter-to become a successful copywriter you will need to focus on creating shorter, ad-driven content with specific actions like lead generation or sales.
There is a great scope for digital marketing in the future. Digital marketing market size is increasing day by day. In 2016, the digital marketing was worth 62.26 billion INR which is expected to reach 358.09 by 2024. The digital marketing industry has grown very much after covid. The digital marketing industry will grow very fast compared to any other industry. It has a great scope and job opportunities. Digital marketing jobs are no different. You want find the right choose to job in digital marketing. Your skill set to be fully utilised in digital marketing job. At that time demand is high in digital marketing.
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Video marketing is booming
Voice search optimization
AI and machine learning
Sustainability and social responsibility
Influencer marketing
Interactive content
Audio is the future
Career opportunities in digital marketing with salaries-
1.Social media marketing manager- Rs.3,31,109
2.Content writer- Rs.2,86,932
4. Blogger- Rs.2,71,000
5.Marketing manager- Rs.6,77,582
6.Digital marketing manager- Rs.5,51,212
7. Brand marketing manager- Rs.2,78,413
8. Web developers and web design- Rs 1 lakh to 6 lakh
9. Graphic designer- Rs.2,58,355
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